Studio Brief 2: Product, Range and Distribution Studio Session

In order to get us started with our new Studio Brief, we had a studio session that aimed to get us to think of possible avenues we could take with the new brief based on our research. This would be different for all of us as we have all been working on different topics.

We were given a selection of different quick fire tasks where we had to think quickly to be able to respond automatically.

Sheet from Session

Firstly, we had to make a list of words that sum up the subject we have been looking into:

• Conservation
• Morals
• Ethics
• Sustainable
• Attraction
• Animals
• Well-being
• History
• Legacy
• Debate
• Wildlife
• Relationships
• Animal Rights
• Protection
• Care
• Service
• Families
• Donations
• Endangered
• Education
• Charity

We then had to think of what processes we would like to use or things we would like to do / try:

• Improving my Photoshop Photo-manipulating skills
• Crafting skills/ Mock Ups
• Photography Studio- Better at presenting work
• Experiment with stock selection/ recycled stock selection
• Lasercut

What products are you generally interested in making?

• Printed Materials/ Event Materials
• Interactive Design ProposAls
• Lasercut Wooden signage?
• Brand Guidelines for a company/ campaign?
• Object brand rather than traditional branded objects

List things that you do not know about your audience:

• Who they are
• Where do they live?- National/ International/ Local
• What do they do with there spare time?
• Perception of Zoos?
• Do they have any pets?
• Families? Couples? Young children?
• Do they have their own transport? Use public transport?
• Tone of voice?
• How much do they already know about Chester Zoo?
• Would they be interested in helping?

From the lists that we had made, we then needed to select the most important aspects from each list:

• Conservation
• Charity
• Crafting Skills/ Mock Ups
• Event Materials
• Brand Guidelines for a Company/ Campaign 
• Perception of Zoos

Which of the 2 areas specified do you want to focus on?

• Branding and Identity
• Information and Way Finding

Study Task:

From this session, we then had to go away and come up with ideas and concepts for what we could produce for Studio Brief 2. Following this, we then had to write our own brief for this Studio Brief.