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Tuesday, 13 November 2012

Design Principles: Study Task 1- Identify The Font

For our Design Principles module, we were told to gather 5 different fonts that show the uppercase alphabet and the lowercase alphabet. The constraint was that these 5 fonts all needed to have different characteristics from each other and they needed to be from the college network.

I decided to get my fonts from Illustrator because I wanted to continue learning from the inductions on how to use it so this gave me the oppotunity to learn how to use the 'Text' Tool. All of the fonts are in 100pt size as that was the largest I could get them with all the letters fitting on one side.

After looking at a few fonts, I decided to use these 5:



1. Braggadocio-  The rounded font is bold and full of life and it gives off a futuristic appearance due to the mixture of drastically thick/thin weights used for line thicknesses.



2.Colonna MT- This font is particularly rigid and structured as it has an ancient civilization feel to it, particularly as it could easily be mistaken for a type of font that would be seen carved into a wall with the distinct serifs.



3. Courier New- This font is reminiscent of a typewriter, particularly in the lowercase, as it has a classic, old English feel with the thin lines seeming quite conservative; a typically British trait.




4. Edwardian Script ITC- This classy font is very traditional and elegant, with its swirls and ornate decoration. The detailing gives the font a larger surface area thereby having less negative space which has opposing effects on the upper and lower cases.



5. Bernard MT Condensed- This font is quite narrow and boxed in giving it a condensed feel yet the bold lines gives the letterform some substantial substance and structure.

In the session, we had to put all of the alphabets that had been collected from everyone on our table and we had to organize them into 5 categories.
5 Categories we organised for our Chosen Alphabets
 We decided to use these 5 categories:
  1. Thick
  2. Thin
  3. Serif
  4. Sans Serif
  5. Decorative

Serif Thin, Serif Thick & Sans Serif Thin Catagories

Sans Serif Thick & Decoration Catagories
Which we then organised into:
  1. Serif Thin
  2. Serif Thick
  3. Sans Serif Thin
  4. Sans Serif Thick
  5. Decoration
As a class, we got several catagories that the letterforms could be put into:
  • Characteristics- Italic, Calligraphy, Handwritten/ Handwrendered, Decorative
  • Quality of Line
  • Form & Format- Serif, Sans Serif, Script, Thick, Thin, Multiple Weights, Blackletter
  • Orientation
Then, from the piles that we had produced, we had to organise our alphabets into these catagories so we could trace back the original sources of the digital letterforms. These production materials have effected the appearance of type over the years and changed it as it has developed:
  1. Stone
  2. Sable
  3. Bone
  4. Wood
  5. Lead
  6. Silicon
Stone, Sable, Bone & Wood Catagories

Wood & Lead Catagories

Silicon Catagory

We then had to put the alphabet into corresponding piles and give a characteristic to each of the production method alphabets. In bold is what my group gave as characteristics for each one:
  • Stone: Established, Traditional, Sophisticated, Commercial
  • Sabel: Rough, Fast, Gothic, Fluid
  • Bone: Elegant, Feminine, Elegant, Posh
  • Wood: Simple, Form, Curved, Modern
  • Lead: Fragile, Grounded, Bold, Minimal
  • Silicon: Geometric, Textured, Dense, Simple
 Typography is:
       - the art and technique of of printing with movable type
       - the arrangement and appearance
                                       - (the definition is entrenched in Print type and not the digital)

Letterforms have to stay in the constraints of there letterform when being manipulated so as not to loose there communication.

Uppercase & Lowercase comes from the printers who used drawers to seperate the capital letters and the lowercase letters by putting the capitals in an upper case and small letters in a lower case.

Point Size:
  • 1 point = 1/72 inches = 25.4/ 72 mm = 0.3527mm
  • 12 points = 1 pica
Language:
  • Stem - Verticle and Oblique
  • Stroke- Can Include Horizontals
  • Serif- Any Additional Stroke or Oblique
  • Sans Serif- Without Serif
  • Bowel- Main Rounded Form
  • Counter- Another Main Rounded Form
  • Terminal- End of the Form (where Serif usually Is)
  • Loop and Ear- Usually on a g

Study Task:
From this, we then had to swap our chosen alphabets with someone else and now we have been given the task of identifying the 5 fonts that the person has selected.


Identifont Website 'Fonts by Appearance' Feature
We have to find out what they are by using the 'Find by Appearance' section on a website called Identifont and describe what the alphabet characteristics look like.

Identifont Mystery Alphabet 1:

Mystery Typeface 1- Upper/Lower Case

I answered the details that were asked about the details and characteristics of the font and it came up with Orator.

Identfied Font: Orator




Identifont Mystery Alphabet 2:

Mystery Typeface 2- Upper/ Lowercase

I answered the details that were asked about the details and characteristics of the font and it came up with Lucinda Blackletter.

Identified Font: Lucinda Blackletter

Identifont Mystery Alphabet 3:


Mystery Typeface 3- Upper/ Lowercase

I answered the details that were asked about the details and characteristics of the font and it came up with Caslon 3.

Identified Font: Caslon 3
Identifont Mystery Alphabet 4:


Mystery Typeface 4- Upper/Lower Case

I answered the details that were asked about the details and characteristics of the font and it came up with Zapfino.

Identified Font: Zapfino

 Identifont Mystery Font 5:


Mystery Typeface 5- Upper/Lower Case
I answered the details that were asked about the details and characteristics of the font and it came up with Gloucester Extra Condensed Bold.

Identified Font: Gloucester Extra Condensed Bold
From the 5 fonts that I have managed to identify from the Identifont website, I then had to choose 1 of them and become an expert of that particular font. I selected the font Caslon 3 as I was interested in finding out the reason for not having a distinguished lowercase alphabet.

Caslon 3:

Research:
  • Bolder Design of William Caslon's 1725 original design released by American Typefounders in 1905
  • Irregular Serif Typeface
  • Seen as the first original English origin typeface (but was similar to a lot of Dutch Fonts)
  • Used in the American Declaration of Independence
  • Seen as the English 'Script of Kings'
  • Due to the large widespread popularity, it has seen a large range of copies and editions with the addition of glyphs and signs that wouldn't have been used in the 18th Century
  • Doesn't have a bold weight- Caslon never designed one and 18th Century Typesetting didnt use bold
  • Caslon 3 is a slightly bolder version of Caslon 540,which has been modified to be used with Linotype and Intertype Technology
  • Sold under Caslon Bold on Bitstream and can be bought on MyFonts.com for $26
  • Decayed appearance comes from oxidation from exposure to water during transportation from England in old American prints
  • Universal, Common Typeface
  • Serious, Elegant and Linear Personality Characteristics with a warm, solid and straightforward style.
  • Typesetters Saying- "When In Doubt, Use Caslon"
  • Versatile due to variety of styles and legibility in small sizes
  • Used for body copy, headlines and any type of typesetting
Physical Characteristics:
  • Short Ascenders & Decenders
  • Bracketed Serifs
  • Italics have a calligraphic stroke
  • Pronounced Stroke Variation
  • Curve in 'A' Apex
  • High Contrast Features to hold up with the faster pressers
  • Hint of a Swash in lowercase Italics
  • Curviture is completely or almost vertical
  • Relatively wide
  • Designed to be used as a 12.0pt size
Bibliography:



Stanley, P. (2005) "Caslon" [weblog post] Typophile 30th May Available from http://typophile.com/node/12782 (Accessed 12th November 2012)



Chapman, C. (2011) "The most popular fonts used buy Designers" [weblog] Webdesigner Depot 30th August Available from http://www.webdesignerdepot.com/2011/08/the-most-popular-fonts-used-by-designers/ (Accessed 12th November 2012)



Harris, J. (2011) "Case Study" Available from http://eddesignjh.tumblr.com/ (Accessed 12th November 2012)


MyFonts website Available from http://www.myfonts.com/fonts/linotype/caslon/ (Accessed 12th November 2012)

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